The Ten Commitments that Drive Sales with Anthony Iannarino

“Selling isn’t something you do to someone. It is something you do for someone and with someone.” — Anthony Iannarino, “The Lost Art of Closing: Winning the Ten Commitments that Drive Sales”
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On today’s episode, Curt interviews Anthony Iannarino, highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy.

Iannarino also is the author of The Only Sales Guide You’ll Ever Need; Eat Their Lunch: Winning Customers Away from Your Competition; and, The Lost Art of Closing: Winning the Ten Commitments That Drive Sales

During the course of our interview, Anthony and Curt delve into the ten commitments that drive sales, which are:

* The Commitment of Time
* The Commitment to Explore
* The Commitment to Change
* The Commitment to Collaborate
* The Commitment to Build Consensus
* The Commitment to Invest
* The Commitment to Review
* The Commitment to Resolve Concerns
* The Commitment to Decide
* The Commitment to Execute OK

Learn More: https://www.curtmercadante.com/the-ten-commitme…nthony-iannarino/

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